From the book cover:
Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, fundraisers often find themselves years behind the curve.
This book takes a no-nonsense approach to fundraising analytics. It lays out the essential toolbox a fundraiser should understand and master to move forward: fundamental concepts, segmentation, predictive scoring techniques, and customer lifetime value, as well as a few miscellaneous topics.
The motto “Let the data talk” is misguided. Data does not talk—data answers. And the first step to a more efficient, data-driven fundraising strategy is to understand which questions to ask and which matter the most. This book has been written to help you along your journey.
You can purchase the book on Amazon or request a complimentary copy.
