Monthly donors

Monthly donors play a crucial role in supporting charities by providing a consistent and predictable source of funding. Their contributions, no matter the size, accumulate over time, allowing charities to plan and execute long-term projects, sustain ongoing initiatives, and respond swiftly to emergencies. The loyalty and commitment of monthly donors foster a sense of community and engagement, enabling charities to cultivate lasting relationships with their supporters.

However, acquiring or transforming one-off donors into monthly supporters is increasingly hard (and expensive).

As part of our strategic diagnostic offering, we conduct in-depth analyses of your monthly donors, analyzing their attrition rate and predicting their lifetime value (a valuable metric to convince your board of their strategic importance), per source of acquisition, channel, and even year of acquisition.

In addition, whether as a one-off scoring or as part of a Decisive System 360° subscription, our predictive models can also help you identify the best candidates among your one-off donors to transform into monthly supporters.