With the advent of advanced machine learning techniques and artificial intelligence, segmentation has become one of the least effective ways to target potential donors and guide your direct marketing decisions.
Yet, segmentation remains the backbone of any good diagnostic, whether to scrutinize the evolution of your donor database, analyze the various loyalty rates per donor types and over time, and even to predict where your fundraising will be headed over the next five years.
At DECISIVE SYSTEM, we firmly hold that effective segmentation is a crucial strategic asset. It should align with your strategic priorities, yet help you predict donors’ behaviors and upside potential effectively. Whether we’re creating or refreshing a segmentation for you, or applying an existing segmentation scheme to uncover new opportunities in your database, we are committed to delivering value.
