Campaign performance

Your marketing campaigns are the life and blood of your fundraising, but it may take weeks to know if they are on track and will reach their objectives. The results are also hard to compare across campaigns, since messages, targeted donors, return rates, and amounts may differ and be all over the place.

If you are subscribed to Decisive System 360°, each update includes an in-depth analysis of your campaign results, including forecasts and end-of-campaign predictions, and comparisons across campaigns and targets. It allows you to compare multiple campaigns, possibly launched at different points in time, and see how they fare against one another.