Loyalty

Donors’ loyalty is the blood of your fundraising. Acquiring new donors is essential, but without ensuring donors’ loyalty in the long term, all these efforts will not be enough. It will be like filling a leaking bucket with water.

Our donor potential scoring model, specifically calibrated on your donor behaviors and profiles, will help you ensure that you adapt your marketing pressure to your donor potential, individually, hence avoiding fatigue while maximizing net revenues.

Then, in our strategic diagnostic analyses, we specifically track donor loyalty, over time and per segment, to identify where you need to concentrate your retention efforts.

Of course, if you are subscribed to our Decisive System 360° offering, both are included by default and regularly updated.