Middle donors

Middle donors are the backbone of many charities, bridging the gap between one-time contributors and major philanthropists. Their contributions, typically larger than the average gift, significantly bolster a charity’s financial stability and operational capacity. Moreover, middle donors often possess a passion for the cause, spreading awareness within their networks and encouraging others to contribute. Building relationships with middle donors can lead to deeper engagement, potential major gifts, and a robust support base that propels the charity’s mission forward.

But how do you grow middle donors? The best and most cost-effective way is to identify great potential middle donors in your current database, steward them, communicate with them specifically, and nurture them over time.

Based on advanced predictive analytics, our middle donor scoring model allows us to identify the best potential middle donors in your database, based on their sociodemographics and past behaviors with your charity, so you can invest your efforts more efficiently and profitably.

Of course, if you subscribe to our Decisive System 360° package, the middle scoring donors is updated based on your donors’ latest behaviors during each update.