Multi-channel

Tracking the specific marketing channels donors use to make a donation is crucial for optimizing fundraising efforts. It provides valuable insights into where an organization’s outreach is most effective and allows for strategic allocation of resources. By identifying which channels resonate with donors, whether it’s social media, email campaigns, events, or other mediums, charities can tailor their marketing strategies accordingly.

But once a donor has been keyed into a database, it is often hard to track what they become and how they behave. Are your Internet donors more loyal than those acquired through street marketing? Do they remain online donors, or do they hop across channels?

To answer these questions, our strategic diagnostic reports specifically focus on multi-channel acquisition and retention, and identify which channels lead to the best results, and which need improving.

Of course, if you are subscribed to our Decisive System 360° offering, these analyses are updated automatically every year.