Repeat donors

Tracking the frequency of repeat donations from new donors is a critical practice for charities. It provides valuable insights into the effectiveness of initial engagement strategies, the quality of donor-acquisition sources, and the potential for cultivating lasting relationships. Moreover, it helps in identifying areas for improvement in engagement practices and ensuring that the resources invested in acquiring new donors result in a sustainable and loyal donor base over time.

Aware of the importance of tracking and generating repeat donations, we have developed solutions at multiple levels.

First, our donor potential scoring model, fully tailored to your database and donor behaviors and profiles, will help you identify the best potential among your one-time donors, and help you focus your marketing efforts more efficiently. Hence, you will neither invest too much nor too little to help them realize their potential with your organization.

Second, in our strategic diagnostic analyses, we identify the sources of donor acquisitions (e.g., channels, campaigns) that led to the most profitable repeat donors, hence shedding light on what really matters: long-term donor lifetime value and profitability, rather than short-term costs of acquisition.

Third, an entire section of our diagnostic analyses is focused on loyalty, repeat rates, and long-term trends, allowing you to fully understand how your donor database is evolving.