Donor potential scoring is an advanced fundraising analytics technique that can greatly fundraisers. It involves analyzing donor data to determine the optimal number of solicitations each donor should receive individually. By tailoring the number of solicitations to each donor’s potential, fundraisers can maximize their net revenues while minimizing their marketing budget. Depending on the starting context, this approach allows fundraisers to decrease their marketing budget by a significant percentage while increasing the profitability of their fundraising efforts.

Implementing our exclusive donor potential scoring can lead to impressive results. It enables fundraisers to identify donors with the highest fundraising potential accurately. By focusing their efforts and investments on these high-potential donors, fundraisers can achieve substantial returns. In some cases, targeting the top scoring classes can represent a small portion of the contact list but generate a significant portion of the donations and revenues. Donor potential scoring provides fundraisers with the ability to optimize their marketing strategies and allocate resources more effectively. It also allows fundraisers to solicit donors with some potential, with the right marketing pressure –not too much, not too little–.

While the specific results may vary depending on the segment and context, donor potential scoring has the potential to revolutionize fundraising efforts. It allows fundraisers to make data-driven decisions and maximize their fundraising outcomes, while being extremely simple to use (since donors are categorized with a single letter). By leveraging the power of analytics and tailoring solicitations to individual donors, fundraisers can improve their return on investment, better justify their budget, and free resources for other initiatives.

Donor potential scoring is an integral part of our DECISIVE SYSTEM 360° offering.