Marketing pressure

Are you soliciting your donors and supporters too often, at the risk of creating donor fatigue and disengagement? Are you soliciting them too little, hence leaving money on the table? The most likely responses to these two questions are… Yes. To both questions. Some of your contacts are probably over-solicited, while others have been abandoned too soon.

Most charities have a hard time adjusting precisely their marketing pressure to the individual profile and potential of the donors in their contact list, simply because there are too many factors to take into account and too much uncertainty. Too much complexity in terms of analytics required, too. Instead, many charities use simple targeting schemes such as RFM segmentations. It’s OK. But in a world with fierce competition and scarce resources, it’s not good enough.

By combining a fine-grained analysis of your specific contact list (donor behaviors, channels, demographics, etc.) and advanced predictive analytics, our donor potential scoring models can determine the ideal yearly marketing pressure of each of your contacts, to minimize fatigue and maximize net revenues.

And if you are subscribed to Decisive System 360°, this score is automatically included in every update.