Being able to independently refine the knowledge of our database when we need it and not 6 months or 1 year later is just a DREAM!
Whether as a standalone offering, or as part of our subscription model (see Decisive System 360°), a typical strategic diagnostic analysis may contain the following modules, each dedicated to help you gain a better understanding of your fundraising strategy, benchmark your results, and identify where things could be improved:
Dashboard
Effective and frequent monitoring and forecasting of fundraising efforts are key for charities to optimize resource allocation, maintain stakeholder trust, and make strategic adjustments, facilitated by tools like frequently updated dashboards with clear charts and precise forecasts.
Diagnostic
Deep analysis of donor behaviors offers valuable insights for improving fundraising campaigns, but many teams lack the time or resources to thoroughly investigate questions like donor reactivation generosity, donation frequency, and re-engagement challenges.
Segmentation
Despite the rise of advanced AI and machine learning techniques that make traditional segmentation seem outdated, it remains a vital tool for diagnosing and understanding donor database evolution, loyalty rates, and predicting future fundraising outcomes.
Loyalty
Effective fundraising hinges on balancing donor acquisition with enhancing loyalty to minimize churn, where detailed analysis of loyalty can reveal critical insights for improvement.
Lifetime value
Success in fundraising is also about understanding the crucial distinction between short-term success and long-term donor value and loyalty, which can be analyzed through lifetime value models.
Five-year forecasts
Accurate revenue forecasting is crucial for setting realistic growth targets, securing stakeholder trust, efficiently allocating resources, and negotiating appropriate donor-acquisition budgets with the board.
Monthly donors
Monthly donors are vital for charities, offering stable funding that supports long-term projects. This module analyzes the growing challenge and cost of converting one-off donors into regular supporters.
Multi-channel
Optimizing fundraising requires tracking the marketing channels donors use, as this informs strategic resource allocation and marketing tailoring. However, understanding donor behavior post-acquisition, like channel loyalty and migration, is challenging.
