DECISIVE SYSTEM's in-depth analysis of the database is a real goldmine. It allows us to better understand and segment our donors, thereby optimizing our fundraising strategies and profitability.
But beyond campaign results and yearly trends, most fundraising teams do not have the time or resources to take a step back and scrutinize donors’ behaviors in detail. Are reactivated donors more or less generous than newly-acquired ones? How many donors have a yearly or quarterly donation rhythm? How hard is it to engage donors if they do not re-engage within the next 12 months?
Our diagnostic report, part of our strategic diagnostic offering (also included in Decisive System 360°) analyzes long-term trends, sheds some light on possible opportunities, and paves the way to more in-depth analyzes of your donor database.
